Download E-books Private Banking im Qualitätswettbewerb um den Kunden PDF

By Klaus Spremann (auth.), lic. rer. publ. HSG Philip Schädler, Dr. Marco J. Menichetti (eds.)

Im Mittelpunkt des Interesses beim deepest Banking steht der vermögende, inner most Kunde, der zuverlässig und vor allem mit hoher Qualität bedient werden will. Bei der Erbringung von qualitativ hochstehenden Dienstleistungen trennt sich aber die Spreu vom Weizen. Qualitätsunterschiede sind für den Kunden wahrnehmbar und haben einen zunehmend stärkeren Einfluss auf seine Wahl bzw. auf sein Verbleiben bei einer financial institution. Der vorliegende Band befasst sich mit dem Grundthema "Herausforderung Kunden – inner most Banking im Qualitätswettbewerb um den Kunden". Er umfasst Beiträge zum Customer-Relationship-Marketing, zur Performance-Darstellung von Portfolios, zur Profilveränderung des Privatebankers und zur "Behavioral Finance" im inner most Banking. Ergänzend dazu werden aktuelle Probleme des Finanzplatzes Liechtenstein behandelt, so die neue Finanzmarktaufsicht, der Fondsplatz im Standortwettbewerb, die steueroptimierte Vermögensverwaltung mit Lebensversicherungen sowie Fragen zu einem Steuersystem der Zukunft.

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