Inside a pragmatic enterprise context of the altering, aggressive weather, this publication information the consequences for business plan. New chapters disguise subject matters corresponding to charge cards and purchaser care, whereas numerous correct case reviews have additionally been extra.
Combining research of rules, techniques and methods with sound functional suggestion, 'Marketing monetary providers' is perfect for college kids on measure and postgraduate classes, together with Chartered Institute of Bankers.
There is additionally a educate source pack to accompany the case stories during this textbook.
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