Download E-books Banking 2000: Perspektiven und Projekte PDF

By Professor Dr. Johann Heinrich von Stein (auth.), Dr. Marcus Riekeberg, Dr. Karin Stenke (eds.)

In diesem Sammelband analysieren renommierte Autoren aus Wissenschaft und Praxis anläßlich des 60. Geburtstages von Hermann Meyer zu Selhausen die vielfältigen Herausforderungen der Kreditwirtschaft, präsentieren neue Entwicklungsperspektiven und Projekte und würdigen so die Bedeutung seines wissenschaftlichen Werkes. Diskutiert werden im einzelnen folgende Themenschwerpunkte:

- developments und Herausforderungen für Kreditinstitute
- Rechtliche und marktliche Rahmenbedingungen für Kreditinstitute
- Kundenverhalten, Marktforschung und Marketing
- details und Kommunikation: Schlüsselfaktoren für die Zukunft
- Aktuelle Entwicklungen im internen und externen Rechnungswesen und Risikomanagement
- Aktuelle Projekte und Fallstudien

"Banking 2000" richtet sich an Dozenten und Studierende der Betriebswirtschaftslehre, insbesondere mit dem Schwerpunkt Bankbetriebslehre. Führungskräfte und Mitarbeiter in Finanzinstituten erhalten einen profunden Einblick in die aktuellen Erkenntnisse im Bereich Bankwesen.

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